The reason I created Soleramic was because I truly believed that the little things have a big impact on performance. I wanted a brand name that encapsulated that message while subtlety referencing a part of the foot.
The first name I came up with was Toetal Socks—an obvious play on the words “toe” and “total.” The name was catchy, memorable, and rolled off the tongue naturally. But it didn’t feel original enough to me. I pride myself on being a creative person and there were simply too many similar names already out there. I searched “total socks” on Instagram and at least six different companies showed up immediately.
On top of that, my wife, who is an expert lawyer, suggested I do a trademark search on the name and sure enough there were companies with similar names. She urged me to reconsider the name Toetal to avoid potential trademark issues so that was the moment I began pivoting and studying large, well-established brands more deeply.
Companies like Apple, Target, and Amazon have names completely unrelated to their products, yet they built narratives and emotions around those names that customers deeply connect with. That was the effect I was aiming for with my second name idea: Panoramic.
Just like Toetal, I quickly became attached to the name Panoramic. I loved that it sounded sophisticated while also carrying a deeper meaning that could resonate with athletes. A panoramic camera captures the bigger picture and sees details that a normal camera cannot. That idea aligned perfectly with how I view performance—small details matter.
Additionally, like the companies mentioned earlier, the name was broad enough to eventually expand into other categories within athletic wear without feeling boxed into one product.
I was almost fully committed to the name Panoramic, but I ran into an issue that genuinely annoyed me to the core: I couldn’t secure the social media handles or website domains without adding extra symbols, numbers, or unnecessary words. Plenty of brands work around that issue successfully, but I internalized it as a challenge to my creativity because I knew I could come up with something original and meaningful.
Both Toetal and Panoramic represented ideas I genuinely connected with, but after months of brainstorming, I finally landed on the right name:
The name literally translates to “foot-vision.”
“Sole” represents the foot, while “ramic” is inspired by the Greek word “orama,” meaning view or vision. Together, the name represents awareness through the feet.
Your feet are essentially a second pair of eyes because, in most sports, they are the only thing connected to the ground. That connection is something people constantly overlook, but the Soleramic brand exists to remind people that everything matters—especially the feet. We believe Toe Socks are the first step in the journey of reconnecting your feet to the ground.
The name Soleramic checked every box I wanted in a brand name:
- Deep meaning
- Originality
- Creativity
- Expandability
- Availability across social platforms and domains
Most importantly, it represented the philosophy behind the brand.
If you are currently developing a name for your own business, hopefully my thought process gives you inspiration to find the right one for you.
At the end of the day, what matters most is not just the name itself—it’s the story you build around it and the feeling you create for your customers.
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